1Stage 1 of 5 · Plan
Tell it your goal and your budget. It builds the plan.
Most small businesses post when they remember and spend on ads when they panic. Axierra turns your goal and your budget into a 30-day plan: what to post, where, when, and how to spend every naira.
Your 30-day plan
December · Goal: sell out the new collection
Budget ₦150,000
Plan
Know exactly what to post, when and why.
One plan. Every platform. Built around your budget.
Your budget, spent properly
Enter what you can spend this month, from ₦20,000 up. Axierra divides it between ads, boosting your best posts, video, WhatsApp broadcasts and a reserve, and tells you why.
A 30-day marketing plan
Say "sell out the new collection" or "get more bookings in December". You get the themes, the posts per platform, the promotions, the ad budget and the targets.
A calendar that fills itself
Posts are scheduled from the plan, with Nigerian seasons already in: Detty December, Black Friday, Valentine's, Sallah, Easter and back-to-school.
Best time to post
Worked out from your own audience, not a generic guide. It improves as you post.
A weekly growth report with next steps
"Your Reels sold three times more than photos. Post two more this week." Short, specific and ready to approve.
Try it
Put in your budget and see the plan.
This is a preview. Axierra builds your real plan from your goal, your products and your results.
This is an example. Axierra builds your real plan from your goal, your products and your past results, and re-balances every week. Anything that spends money waits for your approval, or stays inside the limits you set.
Where your ₦150,000 goes
- AdsReach new buyers on Instagram and Facebook₦67,50045%
- Boost your best postsPut money behind posts that already work₦22,50015%
- Reels and videoThe format that gets the most reach₦22,50015%
- WhatsApp broadcastsSell again to people who already bought₦15,00010%
- Kept in reserveMoved to whatever is winning in weeks 3 and 4₦22,50015%
Axierra splits your budget the way it works best for this goal, then re-balances every week.
5
posts a week
2
Reels a week
1
ad campaign
1
broadcast
About ₦2,250 a day on ads, adjusted daily by what is working.
- Week 1: Axierra audits your page, sets up your calendar and posts to learn what your online sellers audience likes.
- Week 2: It doubles down on the posts and hours that got replies and sales.
- Week 3: Reserve money moves to the winners. New ideas are tested against them.
- Week 4: You get a report: what sold, what to repeat, and next month's plan.
Questions
About plan
How does the budget work?
You enter a monthly budget and a goal. Axierra proposes how to split it between ads, boosted posts, video production, WhatsApp broadcasts and a reserve, then adjusts the split every week based on what is actually selling. You approve anything that spends money.
Will it spend my money without asking?
No. You choose approval mode or automatic mode. In approval mode every spend waits for your tap. In automatic mode it can spend only up to the budget and daily limit you set.
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